A copyrighted content cannot be copied or imitated by others as the copyright law provides has heavy punishments and penalties on those who misuse copyrighted content.
Goodwill for the brand is created in market as the copyrighted content has the credibility that it is an original one and it implies that it’s not duplicated from other content.
Creative content of the company is protected by copyrights as creativity and innovation are the basic elements of most businesses. Mostly organizations create copyrights for their web content, software’s, video contents and audio contents. Film, Music and Publishing industries benefit through copyright protection.
Business can boost its earnings and also expand through licensing and renting copyrighted content under licensing agreement.